PRODUCT MARKETING & GTM CONSULTANT

You built a great product.
Let’s make sure the market
gets it.

Accepting new clients

BOOK AN INTRO CALL
Maya Nijhawan

MAYA NIJHAWAN.

/WHAT I DO

I help early-stage companies
nail the message, take it to market,
and make it unforgettable.

I started as a Chartered Accountant. Not exactly the traditional path into marketing, but it turns out numbers and narratives are doing the same job: making complex things make sense.

Since then, I’ve co-founded and sold a fintech startup, led marketing for a private markets AI company through a spinout and 6x revenue growth, and built an audience of 350,000+ by making complex financial topics easier to understand.

Different seats, same job: getting to the heart of what matters and making it resonate. That’s what I do now for early-stage companies across positioning, messaging, go-to-market and sales enablement.

Poor messaging is expensive. Sharpen the story, and everything downstream gets easier: selling, launching, fundraising and growing.

That’s why I love what I do.

WORK WITH ME → SEE MY WORK →

/WHAT I'VE DONE

Founder. Operator. Creator.
I've worn all the hats.

CO-FOUNDER · B2C FINTECH

FINCH

$5MRaised
43K+Customers
AcquiredBy Finder in 2023

CONTEXTFinch was built around a simple idea: make investing more accessible by automatically investing cash back earned on everyday spending.

We were defining a new category around wealth-building rewards from scratch, with no brand, audience, distribution or playbook, in a market where trust was everything.

THE WORKI co-founded Finch and shaped the product, positioning, go-to-market and fundraising strategy from day one, turning “build wealth, not debt” into the reason to choose Finch over traditional rewards cards.

SELECTED RECOGNITION
  • Techstars, New York 2019
  • TechCrunch Disrupt 2019 - Top Pick
  • Mastercard Start Path Class of 2022
VP MARKETING · B2B AI

F2

6XRevenue growth
$24MCapital raised
RepositionedSpinout + GTM reset

CONTEXTF2 was spinning out into an independent company with a sophisticated AI product and a market story that hadn’t caught up with what the product had become.

We needed to reposition the company and build the GTM foundation for its next stage of growth.

THE WORKI led F2’s spinout and market repositioning, spanning messaging, website, product launches, sales enablement and GTM. I helped shape the fundraise narrative and turned complex product capabilities into a clearer story the market could understand and Sales could sell.

Selected Accomplishments
  • Led 6 major product launches in 90 days
  • $XXM cumulative pipeline generated within 8 months of launch
  • 6x QoQ revenue growth
  • Consistently exceeded MQL and SQL targets
Before
After
Website Before & After
F2 Launch Video
Institutional Knowledge Launch Video
CREATOR · PERSONAL FINANCE

DOT DOT MAYA

300K+Audience built
20M+Content views

CONTEXTMost personal-finance content made money feel more complicated and intimidating than it needed to be. I saw an opportunity to make it clearer, more useful and more human.

THE WORKI built Dot Dot Maya from zero, owning the brand, content strategy, distribution and production end to end. I turned complex financial topics into clear, credible stories that reached 20M+ views and built an audience of 300K+.

/SELECTED PERSONAL PROJECTS

Side projects, same standards.

All The Good Things

Founder Sheets

This is where I come in…

1

You know the product is great. Explaining why still takes ten minutes.

2

The product has moved faster than the story.

3

Product, Sales and Marketing are telling three different stories.

4

A big launch is coming. The story has to land.

/HOW I CAN HELP

Three ways to work together.

1

Fractional

Ongoing senior product marketing and GTM support for early-stage teams that need experienced leadership without hiring a full-time executive.

Best for companies navigating multiple launches, evolving positioning or an important stage of growth.

2

Project-based

A defined strategic problem with a defined output.

  • Positioning & Messaging
  • Company Narrative
  • Product Launch Strategy
  • GTM Strategy
  • Sales Narrative & Enablement
  • Website Messaging
  • Founder Positioning
3

Advisory

For founders and marketing leaders who mostly have the team and execution covered but want a senior thought partner in the room.